Clean makeup: My picks
Featured: RMS Beauty, ILIA Beauty, MERIT Beauty
The global clean beauty market is expected to be worth $11.6 billion by 2027.
In 2021, clean beauty is far beyond “good for you ingredients.” Now, clean beauty brands are held accountable for their ingredient lists, packaging and overall carbon footprint.
I recently tried out a few makeup products from popular labels, including ILIA Beauty, RMS (one of the “original” clean makeup brands), and MERIT Beauty.
ILIA balmy gloss tinted lip oil: 4/5 ⭐️
Whatever it is, the way you tell your story online can make all the difference.
2. MERIT Beauty Day Glow Highlighting balm: 3/5 ⭐️
Whatever it is, the way you tell your story online can make all the difference.
Left: Merit Beauty Highlighting balm in shade Cava, swiped and unblended
Right: shade Cava, blended
2. rms “Un” Cover-Up Natural Finish Concealer: 3/5 ⭐️
Whatever it is, the way you tell your story online can make all the difference.
Whatever it is, the way you tell your story online can make all the difference.
Whatever it is, the way you tell your story online can make all the difference.
4. ILIA Limitless Lash Lengthening Mascara: 4.5/5 ⭐️
Whatever it is, the way you tell your story online can make all the difference.
The dual-ended wand of this mascara is designed to have the shorter side curl and create volume, and the longer bristles to lengthen and lift.
In this photo, I’m wearing 2 coats of ILIA’s Limitless Mascara paired with my Shiseido eyelash curler.